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I May Need a Kindle February 15, 2013

Posted by Peter Varhol in Publishing, Software platforms.
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I don’t have anything against a Kindle.  Amazon is the world’s largest bookstore, the Kindles generally get decent reviews, and the company has released its ebook format so that others can adopt it.

The latter, of course, was my biggest concern about Kindle and Amazon, and it’s been over a year, and I’m seeing an increasing number of sites (I mean you, Gutenberg Project) making out-of-copyright books available in the format for free download.

I have a Barnes and Noble superstore down the street, and while I don’t browse that much anymore, there is a certain comfort in knowing that I still can.

But more and more interesting books are coming out in electronic, rather than paper form.  And more and more are coming out on the Kindle first, and ePub later, if at all.  I have already bought one book that is only available on a Kindle, and am considering two others.

I suppose I can get a tablet, and use the Kindle reader.  For the Kindle books I have bought so far, that’s what I do, on my laptop.  But I’m unready to commit to a tablet, wanting to see a little more maturity in the market before I make a selection (it probably won’t be an iPad; I just can’t see buying into the Apple ecosystem).

But I fear that this trend portends larger issues for Nook, and Barnes and Noble in general.  Authors are increasingly going to ebook formats only.  That’s a good thing, because it’s increasingly difficult to get a paper book published without going the self-publishing route.  There is nothing inherently wrong with self-publishing, but it does mean that authors are also their own marketers and publicists, which most would prefer not to do.

For those who are seeking an inexpensive way of getting interesting work out to a small audience, the ebook is a natural.  But there is a cost and time commitment to place an ebook in multiple formats on multiple reading platforms.  Some authors prefer supporting a single platform only.  Given that Amazon and Kindle have the majority of sales and readers (65 percent?  I’ve heard various figures that give about two-thirds to Amazon, slightly less than 30 percent to Nook, and a smattering elsewhere.), authors want their works to reach that majority.

As more individual authors make the decision to support the most popular platform, more readers will move to that platform.  There will always likely be a place for an alternative, but the best and most interesting work will appear on Kindle, and readers will follow them.

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