Who Is the Data For? March 1, 2017Posted by Peter Varhol in Publishing, Technology and Culture.
Tags: big data, data
Andreas Weigend recently published an intriguing book called Data For the People, in which he argues that we are not going to stop the proliferation of personal data that is used to categorize and market to us, so we should embrace this change and find ways to use collected data to our advantage.
He cites many of the data points that I do in my blog posts, but comes to different conclusions. In particular, my own thoughts are to limit my use of personal data on a case-by-case basis. His own conclusion is that we need to accept the proliferation of personal data as inevitable, and embrace it in a way that makes it valuable to us.
He makes a lot of sense, from an alternative point of view from mine, and I won’t dismiss it out of hand.
However, I would like to contrast that with another article, one that points out that when we choose our friends through shared data, we lose our ability to connect with our physical neighbors.
So, here is what I think. I think Andreas is correct, strategically. But I am simply not sure how we get from where we are to where he wants to be. I don’t think it will be clean and neat. And it certainly won’t be convenient, especially for those of us who are at least part way through our lives.