Really, CNN.com? March 31, 2017Posted by Peter Varhol in Publishing, Technology and Culture.
I recognize that the mainstream media, or MSM, has been under fire lately. And has been under financial and relevancy pressure for at least two decades, as falling ad rates for digital media has cut still further into its advertiser-driven business model. That one is a difficult one to solve, but that doesn’t absolve CNN from actually trying to solve it.
But giving advertising content the same placement and appearance as your news content is simply so far over the top that I am beside myself. Here is a screen capture of CNN Money that shows “sponsored content” (advertising) presented in the same manner as news.
This is wrong on so many levels I can’t even count them. That CNN.com would lower itself to this is unconscionable. There are plenty of people who still respect and appreciate actual news, and they are (or can be if you care) your biggest defenders.
And really, CNN.com. It is purported news stories like this one on the move of the Oakland Raiders that make even reasonable people doubt your veracity. I have never read such a one-sided, biased, and inflammatory article on a major news site. You never even bothered to seek out and question Raiders owner Mark Davis, or to say that the Raiders and A’s are the last teams to be playing in the same stadium, by a long shot, or that Davis is relatively cash-poor and would likely have to give up ownership in order to remain in Oakland. I live nowhere near Oakland, and have no dog in this hunt, but this does not even begin to pass the smell test. Sometimes you are just too stupid for your own good.
Journalism is more interesting when it has a point of view. You may not always (or ever) agree with that point of view, but it is important to absorb and consider it. But this is presented as objective news, yet is neither.
CNN, I know that it’s not easy, but it’s time to grow up and figure out your path without continuing to resort to cheap tricks like these.