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Facebook, Fake News and Accounts, and Where Do We Go From Here? October 31, 2017

Posted by Peter Varhol in Technology and Culture.
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Those of you who read me know that I am no fan of Facebook, for a wide variety of reasons.  I am not a member, and will never be one, even though it may hurt me professionally.  In short, I believe that Mark Zuckerberg is a megalomaniac who fancies Facebook as a modern religion, and himself as god, or at least the living prophet.

And regrettably, he may be right.  Because Facebook is far more than the “personal-ad-in-your-face” that I thought when I presented past objections.  Over the past 10 months, it has become pretty clear that Facebook is allowing itself to be used for purposes of influencing elections and sowing strife, sometimes violently.

The fact of the matter is that Zuckerberg and Facebook worship at the altar of the dollar, and everything else be damned.

Worse, from a technology standpoint, Facebook treats its probably-fatal flaws as mere software bugs, an inconvenience that it may fix if they rise up too far in the priority queue.

Still worse, the public-facing response is “We can’t be expected to police everything that happens on our site, can we?”

Well, yes, you can.  It is not “We can fix this,” or “We don’t think this is a problem.”  It is “You are at fault.”

In an earlier era of media (like, 10 years ago), publishers used to examine and vet every single advertisement.  Today it’s too hard?  That’s what Zuckerberg says.  That is the ultimate cop-out.  And that sick attitude is a side effect of worshiping at the altar of the dollar.

On Facebook, we are hearing louder echoes of our own voices.  Not different opinions.  And Facebook will not change that, because it will hurt their revenue.  And that is wrong in the most fundamental way.

So where do we go from here?  I would like to argue for people to stop using Facebook completely, but I know that’s not going to happen.  Maybe we should just be using Facebook to keep in touch with friends, as was originally intended.  We really don’t have ten thousand friends; I have about 900 connections on LinkedIn, and probably don’t even remember half of them.  And I don’t read news from them.

Can we possibly cool the addiction that millions of people seem to have to Facebook?  I don’t know, but for the sake of our future I think we need to try.

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