Alexa, Delete My Data December 25, 2016Posted by Peter Varhol in Software platforms, Technology and Culture.
Tags: Alexa, data, privacy
As we become inundated this holiday season by Amazon ads for its EchoDot voice system and Alexa artificial intelligent assistant, I confess I remain conflicted about the potential and reality of AI technology in our lives.
To be sure, the Alexa commercials are wonderful. For those of us who grew up under the influence of George Jetson (were they really only on TV for one season?), Alexa represents the realization of something that we could only dream about for the last 50+ years. Few of us can afford a human assistant, but the intelligent virtual assistant is a reality. The future is now!
It’s only when you think it through that it becomes more problematic. A necessary corollary to an intelligent virtual assistant is that assistant has enough data about you to recognize what are at times ambiguous instructions. And by having that data, and current information about us, we could imagine issues with instructions like these:
“Alexa, I’m just going out for a few minutes; don’t bother setting the burglar alarm.”
“Alexa, turn the temperature down to 55 until January 15; I won’t be home.”
I’m sure that Google already has a lot of information on me. I rarely log into my Google account, but it identifies me anyway, so it knows what I search for. And Google knows my travel photos, through Picasa. Amazon also identifies me without logging in, but I don’t buy a lot through Amazon, so its data is less complete. Your own mileage with these and other data aggregators may vary.
To be fair, the US government currently and in the past has been in possession of an incredible amount of information on most adults. I have held jobs and am a taxpayer; I have a driver’s license (and pilot’s license, for that matter); I am a military veteran; and I’ve held government security clearances.
I’d always believed that my best privacy protection was the fact that government databases didn’t talk to one another. The IRS didn’t know, and didn’t care, whether or not my military discharge was honorable (it was). Yeah. That may have been true at one time, but it is changing. Data exchange between government agencies won’t be seamless in my lifetime, but it is heading, slowly but exorably in that direction.
And the commercial firms are far more efficient. Google and Facebook today know more about us than anyone might imagine. Third party data brokers can make our data show up in the strangest places.
And lest you mistake me, I’m not saying that this is necessarily a bad thing. There are tradeoffs in every action we take. Rather, it’s something that we let happen without thinking about it. We can come up with all sorts of rationalizations on why we love the convenience and efficiency, but rarely ponder the other side of the coin.
I personally try to think about the implications every time I release data to a computer, and sometimes decline to do so (take that, Facebook). And in some cases, such as my writings and conference talks, I’ve made career decisions that I am well aware make more data available on me. I haven’t yet decided on Alexa, but I am certainly not going to be an early adopter.